first steps

The very first step is to decide whether entering the music industry and becoming a professional musician is something you definitely want to pursue. People generally think it’s an easy task to become a professional recording artist, but in most cases, it’s not. And as soon as the challenge begins to unveil itself, a proportionate number of “contenders” bail.

Many artists who have some degree of talent will do a minimal amount of work, write some songs, think they are great, and develop a false sense of entitlement. They believe that record labels should take notice, sign them to a deal, allow them to record an album with the hottest producers, and put together a world tour. When this doesn’t happen, they become disgruntled with the industry -- a typical situation. The reality is that it takes quite a bit more than talent alone to capture a label’s attention. In fact, talent is only a small part of the equation. Tenacity, the ability to handle severe rejection, perseverance, and a good team are what get you to the next level.

If you can place your sense of entitlement and your “I don’t need you” attitude behind you and build a strong team, your chances of getting a record deal will grow exponentially. Think about it: Even if you are lucky enough to score a deal, it still takes a whole team of established professionals with years of relationships in place (with radio, retail, venues, distribution, and so on) to break your act -- and you’re still not guaranteed commercial success. If you are still interested in pursuing a deal after all this, let’s take a look at your single most important asset: your songs.

If you are ready... A.I.M.